Influencer boxing: a wind of change in the boxing world
Boxing events featuring celebrities and influencers have been on the rise in recent months. The leader of this movement is Jake Paul, originally a youtuber turned professional boxer. On social media, the young man has more than 50 million subscribers! Some fans and professionals in the boxing world think that this trend makes a mockery of the venerable sport. However, there is also a good side to influencer boxing too… A new audience for boxing When Paul took up boxing, he brought with him his loyal and passionate fans. His fights immediately generated an impressive turnover: as good as or better than that of the world’s biggest fighters. This inevitably attracted the attention of boxing executives and marketing players. Wasserman … Continue reading Influencer boxing: a wind of change in the boxing world
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed